Along with the P&A spend, an additional $80 million was spent from global tie-ins with companies like General Mills, McDonald’s, Hot Wheels, Lego and more. In the months leading up to the release date, WB launched one of their most expensive marketing campaigns in the studio’s history, hoping to build a franchise. After an expensive marketing blitz and disastrous box office sales, it has been estimated that Speed Racer lost Warner Bros and Village Roadshow north of $100 million and is one of the costliest flops on record. Speed Racer was co-financed by Warner Bros and Village Roadshow for $120 million and the production received $13 million from Germany’s Federal Film Fund. Cast: Emile Hirsch, Christina Ricci, Susan Sarandon, John Goodmanįinanced by: Warner Bros Village Roadshow Germany’s Federal Film Fund.Written By: Lana Wachowski, Lilly Wachowski. Directed By: Lana Wachowski, Lilly Wachowski.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |